Top 10 Family Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUK Search Market Makes Room for Social-Networking Sites
In April, Google Sites continued to reign among search properties in the UK with 74.2% of all searches, according to comScore’s first report on the UK search market that’s based on its qSearch 2.0...
View ArticleCollege Students Addicted to College Newspapers
Despite declines in mainstream newspaper readership, college newspapers are an integral part of students’ lives, with over three-quarters (76%) of them saying they have read their college newspaper in...
View ArticleWhat Kids Really Do Online (Despite What Parents Think)
US moms and dads estimate that their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time – or 20 hours – according to a recent study, the first...
View ArticleABC.com Top Broadcast Network TV Site in ’07-’08, CBS.com Visit Share Soars
ABC.com was the most-visited TV broadcast network website for the 2007-08 season, but CBS.com‘s market share of US online visits increased 41% from the 2006-07 season – the largest growth among the six...
View ArticleTop 10 House and Garden Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOnline Hotel Bookings Shift from Travel Agencies to Supplier Sites
Supplier websites account for 72% of online hotel spend as of first quarter 2008, a three percentage-point increase in dollar share from the previous year, according to a comScore study of the online...
View ArticleTop Brand Marketers Missing out on Email Personalization Opportunity
Some 85% of companies fail to personalize the first email message sent to new subscribers – and most don’t even send a welcome email, according to a study that analyzed the email programs of 61 leading...
View ArticleThe ‘Greenest’ Adults Also the Most Tech-Savvy and Influencers
Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to (pdf) Mediamark Research &...
View ArticleBoomer Demographics: Five Things Retailers Must Know
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have...
View ArticleMarketers Slow to Respond to Problem of Blocked Email Images
More than 50% of images in promotional emails are routinely blocked by email and webmail programs, according to a recent survey by the Email Experience Council (eec), the email marketing arm of the...
View ArticleTop 10 Telecom Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOne in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research &...
View ArticleAd Spending Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2% from 2006, and compared with annual growth of just 0.7% in 2006 according to (pdf) figures recently published in the Advertising...
View ArticleMcDonald’s Heaviest Online Display Advertiser among Quick-Serve Restaurants
McDonald’s served over 295 million online display ads in March – the most among quick-serve restaurants (QSRs) – reaching 52 million internet users an average of 5.7 times during the month, according...
View ArticleIn Pricing, Brand Really Does Make a Difference
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41% of brand leaders were premium-priced vs. 24% of...
View ArticleTop 10 Automotive-Classifieds Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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